01
Strategy
Strategy and revenue architecture
A disciplined 90-day roadmap tied to revenue, not impressions. Clear priorities, KPIs, and a positioning the whole organization can repeat without checking the deck.
Senior marketing leadership, without the full-time hire. Twenty combined years of marketing and CMO leadership. Now available as a fractional CMO for founder-led businesses, private schools, and mission-driven teams.
Twenty years leading marketing across
Private schoolsNonprofit institutionsFounder-led businessesProfessional services firmsMission-driven organizationsGrowth-stage teamsPrivate schoolsNonprofit institutionsFounder-led businessesProfessional services firmsMission-driven organizationsGrowth-stage teams
What I do
Three movements every growth-stage marketing
function needs from senior leadership.
02
Leadership
Team leadership and vendor oversight
Executive presence that gets internal teams and outside agencies pulling toward the same outcomes. Defined cadence, shared targets, and the kind of accountability vendors rarely encounter.
03
Performance
Performance and KPI governance
Reporting structures that connect marketing activity to business impact. Strategy evolves on real data, not guesses, and leadership finally has the visibility it has been asking for.
(How it works)
A 90-day arc, then steady leadership.
Engagements start with a concentrated strategy phase. Once the structure is in place, the work stabilizes into ongoing fractional CMO oversight.
01
Days 1 to 30
Audit and align
Review existing strategy, vendor performance, team structure, and current reporting. Align leadership around revenue.
02
Days 31 to 60
Roadmap and KPIs
A written 90-day roadmap, the KPI framework that supports it, and the cadence that keeps execution accountable.
03
Day 61 onward
Lead and govern
Ongoing fractional CMO oversight. Weekly cadence with leadership, monthly performance reviews, steady senior presence.
Jennifer brought the kind of marketing leadership we did not know we were missing. Within ninety days the team had clear priorities, the agencies were producing measurable work, and revenue stopped feeling unpredictable.
Director of Marketing
Growth-stage professional services firm, New England
Growth-stage professional services firm, New England
A useful read
The Monthly Marketing Pulse.
A 15-minute self-diagnostic for founders who need to know if their marketing function is working, not just running. Eight checkpoints, scored 1 to 5. Print it, run yourself through it once, and see where you land.
Designed to be useful on its own. If two or more areas come in low, the read underneath each one tells you why.
Working together
If marketing feels heavier than it should,
let's talk.
Send a note about your organization and where marketing currently feels stuck. I respond personally.